New Balance Brings ‘Little Treat Culture’ to Life with 204L Market Pop-Up

11–12 April 

Step into a world of “little treat culture” as New Balance transforms its Pacific Fair store into a curated, market-style pop-up for two days only.

Blending fashion, food, flowers and design, this immersive retail experience celebrates the joy of everyday indulgences - the small moments that elevate your day.

Explore a thoughtfully curated line-up of female-founded and local favourites, including:

• Francesca Jewellery – exclusive bracelet and charm collection, available only at the pop-up
• Public Supply – custom New Balance pastries
• The Flower Bar – fresh mini bouquets

DISCOVER THE 204L

At the centre of it all is the New Balance 204L - a sleek, low-profile lifestyle sneaker designed for effortless, everyday wear. Minimal, refined and easy to style, it’s the ultimate expression of understated cool.

EXCLUSIVE GIFTS WITH PURCHASE

Make it yours with special gifts across the weekend:

• Purchase a 204L: Receive an exclusive Francesca bracelet + charm (only available at the pop-up)
• Any other purchase: Choose between a mini bouquet or a custom pastry

PLAN YOUR VISIT

This is a limited-time experience, available for two days only.

Saturday 11 April – Sunday 12 April

Arrive early - this is one you won’t want to miss.