Tag Heuer

The avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing timepieces for those who love to defy convention.

This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs. TAG Heuer is currently one of the world’s only watch brands to be able to communicate in four different worlds: Art, Lifestyle, Sport and Heritage.

TAG Heuer's #DontCrackUnderPressure is much more than an affirmation: it's a state of mind.