FRED unveils new Force 10 creations

As the Maison celebrates its 90th anniversary and the 60th anniversary of its iconic Force 10 collection, FRED unveils three new creations that continue the collection's legacy of boldness, freedom and creativity.

Born in 1966 from Fred Samuel's love of the sea and sailing, Force 10 brought together the unexpected pairing of a steel sailing cable and gold buckle, becoming an enduring symbol of courage, determination and the Maison's radiant joie de vivre. Six decades on, FRED continues to reinterpret these signatures through a distinctly modern and feminine lens.

Unveiled in 2025, the Force 10 Rise collection draws on the essence of its Force 10 icon with a reinvented aesthetic. Now side by side, the iconic cable and buckle combine to form a new motif, highlighted with a row of diamonds.

The Force 10 Rise sliding necklace introduces a playful new interpretation of the collection's cable and buckle motif. Crafted in yellow, pink, or white gold and half-pavé with diamonds, an invisible sliding mechanism lets you adjust the long chain and style it in either a geometric or asymmetrical silhouette.

Alongside it, the Force 10 Precious Small earrings introduce the first hoops to the collection, transforming the signature cable into a delicate hoop paired with a semi-pavé diamond-set buckle. Available in yellow, pink and white gold, the design brings a youthful new expression to the Force 10 icon.

Completing the novelties, a new pair of Force 10 pendant earrings places the iconic buckle at the centre, crafted in yellow gold and entirely pavé-set with white diamonds for a bold yet versatile finish.

Celebrating 60 years of Force 10, the three new creations continue the Maison's spirit of bold, free and radiant femininity, while bringing a fresh expression to one of FRED's most enduring icons.