Princess Polly Opens Its Doors

Princess Polly Brings the Trends IRL

One of Australia's biggest fashion success stories has officially arrived at Pacific Fair.

Born on the Gold Coast, Princess Polly has grown from a local online boutique into an internationally recognised fashion destination, dressing trendsetters across Australia, the US and beyond. Now, the brand is returning to its roots with a new bricks-and-mortar store at Pacific Fair.

The new boutique gives shoppers the chance to experience Princess Polly beyond the screen. Explore the latest collections, discover new-season trends, and try on your favourite styles before taking them home the very same day.

From elevated basics and statement dresses to denim, accessories and wardrobe essentials, the store is stocked with the fashion-forward pieces Princess Polly is known for. With new arrivals landing regularly, there's always something fresh to discover.

Whether you're updating your everyday wardrobe, searching for the perfect weekend outfit or planning your next holiday look, Princess Polly at Pacific Fair makes shopping your favourite styles easier than ever.

Visit the new Princess Polly store at Pacific Fair and see why this Gold Coast-born brand has become a global fashion favourite.