Kids That Move celebrates the power of sport beyond the game. It’s about learning new skills, building confidence, and turning teammates into lifelong friends. When kids are supported to move, play and explore, their energy unlocks endless possibilities.
This campaign brings together leading performance brands, adidas, ASICS, New Balance and On to equip little champions with footwear designed for movement, comfort and confidence. From the playground to the pitch, Kids That Move champions active lifestyles and encourages every child to move their way, every day.
