Winter '25: Endure

For Winter '25, Jo Mercer presents Endure - a collection that embodies strength, elegance, and enduring style. Designed to transcend time and trends, Endure celebrates craftsmanship and modern sophistication.

Shot in Tasmania, Australia, the campaign captures the raw beauty of the winter landscape, creating a striking contrast between nature’s rugged elements and the collection’s meticulous details. Rich materials take centre stage, from supple suede to embossed croc, luxurious hair-on leather, and bold studded accents. Each piece is crafted to add depth and dimension to every look.

Built to last, Endure offers elevated staples that endure season after season. From statement boots to sleek flats and everyday essentials, this collection seamlessly blends warmth, style, and lasting quality, ensuring you’re ready for the coldest months and beyond.