Say Summer, Say Seafolly

There’s nothing quite like an Australian summer – wild, sun-kissed, and effortlessly free. Seafolly’s newest campaign, Say Summer, Say Seafolly, captures it all against the breathtaking backdrop of Exmouth in Western Australia. Think reef dives, ocean breezes, glowing sunsets, and nights spent fireside. This is summer, uncurated and unfiltered, just as it’s meant to be lived.

At the heart of the collection is Clubhouse, Seafolly’s modern take on classic summer style. A chic textured stripe in timeless black and white, it moves with you from sandy beaches to golden evenings. With a nod to sporty ’80s trends, contrast binding sharpens each silhouette, giving every piece a fresh, athletic edge that’s as flattering as it is versatile.

More than just swimwear, Seafolly is a celebration of freedom, exploration, and coastal living. Step into the season with pieces that invite you to move, play, and soak in every sun-drenched moment.

Available now in-store at Seafolly.