New $16.90 Chris Lynn Big Hitter Meal

Soul Origin is expanding its all-star Soul Squad, welcoming one of Australia’s most exciting and recognisable cricketers, Chris Lynn, as the newest ambassador for the brand.

Joining a growing roster of elite Australian sporting talent including Jarome Luai, Ellie Carpenter and Jaime Chapman, Lynn brings his trademark energy, personality and larger-than-life presence to Soul Origin’s latest campaign, celebrating bold flavour, great value and a love of doing things big.

To mark the partnership, Soul Origin is launching the new Big Hitter Meal, a limited-time offer available at participating stores nationwide for $16.90*, alongside the introduction of two new premium paninis — the Salami Classico and Mortadella Pesto** — and the national launch of Soul Origin’s new Hidden Gems.

Known for clearing boundaries and entertaining crowds around the world, Chris Lynn has built a reputation as one of cricket’s biggest hitters. Soul Origin’s new Big Hitter Meal takes inspiration from that same approach, delivering a satisfying combination of flavour, quality and value.

“I like to go hard, whether I’m at the crease or at lunch,” said Chris Lynn.

“The Big Hitter Meal is bold, it’s got that SO Chilli Mayo kick, and at $16.90, it’s the kind of value that’s hard to argue with. Just like a good shot, you know straight away it’s a winner.”

The Big Hitter Meal includes a panini, crispy potato Hidden Gems and Soul Origin’s signature SO Chilli Mayo, bringing together freshly made ingredients and a flavour-packed chilli kick in one convenient meal.

WHY CHRIS LYNN JOINED THE SOUL SQUAD

For Lynn, joining the Soul Squad is about more than cricket and a campaign — it is about partnering with a brand that aligns with how he approaches food, performance and everyday life.

“As an athlete, your body is your temple, so what you put into it matters,” said Lynn.

“I want to stand behind food that is fresh and a better choice, but still fast, convenient and works when you’re on the go. Soul Origin ticks all those boxes for me.

“It’s a fun, wholesome brand with seriously good-tasting food, quality ingredients and no compromise on flavour. That’s something I’m genuinely happy to put my name behind.”

The partnership reflects Soul Origin’s ongoing strategy of aligning with athletes who embody the brand’s values of authenticity, performance and enjoying life to the fullest. Lynn’s arrival strengthens the Soul Squad, a group of ambassadors who connect with customers through their passion, personality and commitment to excellence both on and off the field.

Petra Orrenius, Chief Marketing Officer, said Chris Lynn’s addition to the Soul Squad marks an exciting new chapter for the brand.

“Chris is a natural fit for Soul Origin,” said Orrenius.

“He’s fun, energetic, authentic and known for going big, which aligns perfectly with what the Big Hitter Meal represents. We’re excited to welcome him to the Soul Squad alongside athletes like Jarome Luai, Ellie Carpenter and Jaime Chapman, and to bring our customers a campaign that combines great food, great value and a great sense of fun.”

SOUL ORIGIN’S HIDDEN GEMS GO NATIONAL

The Big Hitter campaign will also see Soul Origin take one of its best-kept secrets nationwide — its new Hidden Gems.

The crispy potato gems have until now only been available through selected Soul Origin Drive Thru locations, where they have proven to be a true customer success.

Following that success, Soul Origin is now rolling Hidden Gems out nationally, served with its signature SO Chilli Mayo and making their national debut as part of the new Big Hitter Meal.

“We’ve been quietly testing our Hidden Gems through Drive Thru and they’ve been a true hit, so we knew it was time to take them national,” said Orrenius.

“Pair them with one of our paninis and SO Chilli Mayo and you have what we think is the perfect Big Hitter lunch — fresh, fast, seriously tasty and great value.”

INTRODUCING TWO NEW PANINIS TO THE SOUL ORIGIN MENU

As part of the campaign, Soul Origin is also introducing two new Italian-inspired paninis, expanding its range of freshly made sandwiches with premium deli ingredients and bold Mediterranean flavours.

Salami Classico

The Salami Classico combines fennel and garlic salami with ripe tomato, Kalamata olives, crunchy pickles, rocket and creamy aioli, all layered inside a panini.

Inspired by classic Italian deli flavours, the Salami Classico delivers a balance of savoury, salty and tangy notes, complemented by the freshness of rocket and the richness of aioli. The result is a panini that is hearty, satisfying and packed with character.

Mortadella Pesto

The Mortadella Pesto brings together premium mortadella, creamy bocconcini, fresh rocket and basil pesto, pressed inside Soul Origin’s panini.

The combination of creamy cheese, fragrant pesto and quality mortadella creates a rich and indulgent eating experience while maintaining the freshness Soul Origin customers have come to expect.

Developed to meet growing demand for elevated café-style lunch options, both paninis showcase Soul Origin’s commitment to premium ingredients, handcrafted preparation and flavour-first menu innovation.

NEW FLAVOURS JOIN A FAN-FAVOURITE LINE-UP

While the new Salami Classico and Mortadella Pesto bring fresh Italian-inspired flavours to the menu, they join a line-up of paninis that have already earned a loyal following among Soul Origin customers.

Long-time favourites including the Chicken Schnitzel, Grilled Chicken and Chicken Avocado continue to be go-to choices for customers looking for fresh, satisfying and flavour-packed lunches.

Together, the range offers something for every appetite, from classic chicken favourites to premium deli-inspired creations.

“Our panini range has always been a customer favourite,” said Orrenius.

“The Chicken Schnitzel, Grilled Chicken and Chicken Avocado have built a strong following over the years, and we’re excited to introduce the Salami Classico and Mortadella Pesto alongside these much-loved classics.

“The new additions bring something different to the range while staying true to the quality, freshness and flavour our customers expect from Soul Origin.”

The expanded panini line-up gives customers even more choice when building their ideal lunch, whether they prefer the familiar comfort of a favourite order or are looking to try something new.

As the hero product featured in the Chris Lynn Big Hitter Meal, the panini range continues to play a key role in Soul Origin’s commitment to delivering fresh, convenient meals that never compromise on flavour.

A MEAL BUILT FOR BIG FLAVOUR

The Big Hitter Meal has been designed as a lunchtime option that delivers exceptional value without compromising on quality.

At just $16.90*, customers can enjoy a panini paired with crispy Hidden Gems and SO Chilli Mayo, creating the perfect Big Hitter combination of taste, crunch, convenience and value.

The campaign celebrates the excitement and energy of cricket while highlighting Soul Origin’s passion for creating fresh food experiences for Australians looking for quality meals on the go.

Whether customers are grabbing a quick lunch between meetings, refuelling after training or simply looking for something seriously tasty, the Big Hitter Meal delivers a winning combination:

Big taste. Big crunch. Big value.

AVAILABLE FOR A LIMITED TIME

The Chris Lynn Big Hitter Meal, Hidden Gems, Salami Classico and Mortadella Pesto are available at participating Soul Origin stores nationwide as part of the Big Hitter campaign.

With a new sporting superstar joining the Soul Squad, two exciting Italian-inspired paninis, Hidden Gems going national and a meal built around big flavour and big value, Soul Origin is inviting Australians to step up to the crease and experience what it means to be a true Big Hitter.

*Price may vary across stores.

**Not available at Halal stores.