FRED lights up Lunar New Year 2026

As fireworks light up the sky for Lunar New Year, FRED invites us to celebrate moments of connection, reunion and new beginnings.

In 2026, the season is made even brighter as the Maison commemorates its 90th anniversary, reflecting on a legacy of illuminating lives through joy, optimism and the enduring power of connection.

Founded in 1936 by Fred Samuel, “The Sunshine Jeweler”, FRED draws inspiration from the light of the French Riviera. Its radiant designs are an ode to light, generosity, audacity and optimism, values that continue to guide the Maison and are reflected in every creation.

FRED Lunar New Year Campaign 2026

To mark the New Year, FRED unveils a special edition Force 10 Rise necklace, reimagining the Maison’s iconic design with bold brilliance. Featuring the emblematic cable and buckle, the piece embodies strength, resilience and luminous femininity. A vibrant ruby accent along the chain symbolises good fortune and renewed energy for the year ahead. Anchored in FRED’s nautical spirit, this reinvented icon transitions effortlessly from everyday wear to festive layering.

A true emblem of audacity and freedom, the Force 10 collection continues to captivate with its nautical-inspired design and effortless versatility. Bold yet refined, these pieces celebrate personal expression, adventure and enduring style,  ideal companions for the New Year and beyond.

Inspired by the infinity symbol, the Chance Infinie collection represents endless possibility and the optimistic turn of fortune. This Lunar New Year, FRED highlights designs defined by elegant curves and meaningful form, each carrying a message of hope, courage and self-belief.