FRED Unveils NEW Iconic Bracelet, Exclusive Hero Cut Diamond

 

FRED’s latest release is a luminous new interpretation of the Maison’s iconic Force 10 bracelet, now featuring the exclusive FRED Hero Cut diamond.

 

Originally introduced in 2022 and unique to FRED, the Hero Cut is inspired by the clean lines of a sailboat and the protective strength of a shield, both symbols that honour founder Fred Samuel’s passion for the sea and the values of freedom, strength, and optimism that continue to guide the Maison today.

 

 

Certified by the GIA, the FRED Hero Cut features 36 meticulously engineered facets — a nod to the year the Maison was founded in 1936 — that maximise brilliance and eliminate shadow, showcasing FRED’s technical mastery and light-filled savoir-faire.

 

A defining piece of FRED’s legacy for nearly six decades, the Force 10 bracelet has long embodied movement, energy, and elegant strength. This bold new interpretation — crafted in white or pink gold with a 0.5-carat Hero Cut diamond and shimmering pavé — is both statement and symbol: for those who choose to live brightly, with intention and joy.

 

Kindly sharing social handles for any digital support or coverage: #FREDParis #Force10 #GoBeyond.