FRED Launches New Global Summer Campaign: Catch The Sun

 

Maison FRED unveils its vibrant new Summer campaign, Catch The Sun, launching globally on 11 August 2025.

 

A celebration of radiance, friendship, and summer’s golden energy, the campaign captures the spirit of seizing the season's most luminous moments. Inspired by the idea of “Catching the Sun”, the story follows three friends, each on their own journey, united in their pursuit of joy and brilliance as they race toward the zenith; the symbolic peak of sunshine and life.

 

This latest campaign cements FRED’s reputation as The Sunshine Jeweller, and spotlights key pieces from their three hero pillars Force 10, Chance Infine, and Pretty Woman. 

 

FORCE 10 RISE CUFF, 18k yellow gold and diamonds

Force 10 cuff in yellow gold paved with brilliant cut diamonds. 

 

FRED Chance Infine Earrings 

18k white gold and diamonds 

 

FRED Chance Infine Necklace  

18k white gold and diamonds 

 

 

FRED Pretty Woman Ear Cuff

18k rose gold and diamonds 

 

FRED Pretty Woman X Earrings 

18k rose gold and diamonds 

 

FRED Pretty Woman Multi-Hearts Necklace 

18k rose gold and diamonds 

 

FRED Pretty Woman Necklace 

18k rose gold and diamonds 

 

For social support and coverage, kindly tag: @fredparis
#FREDJewelry #FREDParis #FREDTheSunshineJeweler

 

Discover more at FRED Boutiques in Sydney, Gold Coast & Melbourne or online https://www.fred.com/au/home/.