Bluebird, then & always.

Our Bluebird of Happiness Story

The Bluebird of Happiness has been part of Wallace Bishop’s story for over a century, a timeless symbol of hope. It began in 1917, when Wallace Bishop Snr and his wife, May, combined his goldsmithing with her delicate enamelling to create the Bluebird, inspired by the belief that bluebirds bring happiness and good fortune. After World War II, the Bluebird of Happiness Brooch was gifted to thousands of children, often as their first piece of jewellery from someone who loved them.

Today, we proudly continue this tradition, keeping the joy of the Bluebird alive for new hearts and memories. Our beautifully recreated Bluebird of Happiness Brooch is crafted with enamel and pre-tarnished sterling silver, intentionally darkened to create contrast and highlight the intricate details. The finish gives the piece depth, character, and a vintage look, honouring its heritage while carrying the story forward. 

Beyond our heritage brooch, we have expanded the collection for a new era. Our modern Bluebird range features pendants, bracelets, and earrings in yellow gold, white gold, and sterling silver. Many of these pieces can be custom-engraved, making them the perfect personal gift for birthdays, christenings, or "just because."

Let the story continue with you. Discover the Bluebird of Happiness collection in-store and online, and share a symbol of joy that has been treasured for generations.

Bluebird, then & always.