POP CULTURE TRENDS IN-STORE NOW


This week on the Pacific Fair Two Girls And Nothing To Wear podcast, our hosts, Yvette and Violet sit down to discuss pop culture’s influence on the fashion world. From rappers influencing streetwear to Audrey Hepburn’s influence on timeless fashion, it’s all here in episode 4! If you’re looking to dive deep into the fashion cycle, look no further: 

Curve-hugging clothing

There’s no doubt Kim Kardashian is the queen of all things curve-hugging. While she was known for oversized jewellery, shimmer and hair extensions pre-Kanye, she has now turned into a Balmain & Givenchy-wearing goddess, with her love for showing off her figure still intact. Her signature style includes nude bodysuits, crops, tight bike pants and dust coats and we can’t forget how the Kardashian’s made the cape famous!
Her style has had such an overhaul and we can also see a similar style being embraced by her equally-as-famous sisters.

 “They’ve influenced society in so many different ways whether people like it or not” – Violet

Streetwear 

When it comes to streetwear, there is no doubt rappers have been leading the pack and influencing what’s on the shelves. Streetwear really took off with The Notorious B.I.G. & Tupac Shakur, Biggie was known for his classic Gucci fur coat and Versace sunglasses, whereas Tupac for his iconic bandanas. Both of their styles are still being emulated today from modern day artists. We’ve seen rappers with their own streetwear labels over the years: 50 Cent (G—Unit), Jay-Z  (Rocawear) and Kanye (Yeezy). Sportswear brands such as Adidas and Nike have jumped on board, collaborating with artists to produce sneaker collections and bringing a more streetwear feel to their athleisure collections. 
 
“We have these rappers like Kanye West, The Weeknd and Kendrick Lamar - they’re all implementing these streetwear brands with high end brands” - Violet
 
“The Louis Vuitton collaborating with Supreme was amazing. There’s also a lot of cross-collaboration. Brands are also getting on board with the music artists. It’s a great relationship because fashion has influenced music and vice versa.” – Yvette

Classic & timeless sophistication

While this trend was spearheaded by Audrey Hepburn in Breakfast at Tiffany’s with her classic Givenchy black dress, it’s been hugely popular amongst modern day television shows. Take Gossip Girl for example – Blair Waldorf’s dreams in the show often had her being Audrey Hepburn in Breakfast at Tiffany’s and was the characters idol in the show. This was shown through Blair’s costumes. Think Audrey Hepburn-esque high neck dresses, classic handbags, classic shoes and A-line skirts.
 
“Blair’s style was very much classic, ladylike and influenced by Audrey Hepburn”- Violet

 
Posted: 20/03/2018 5:22:00 PM by Pacific Fair


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