RATIONALE is Australia's leading luxury skincare transforming the skin and beauty landscape of Australia by creating formulas that deliver on their promises. For more than 25 years, RATIONALE has delivered Luminous Skin for Life via their skin identical Essential Six prestige formulations. Human skin is their guiding light, research library and source of daily inspiration. Based on the fact that 80 per cent of facial ageing is caused by the sun, RATIONALE is driven to develop powerful, world-leading formulations that protect from and repair sun damage from their dermatology-driven laboratory at RATIONALE HQ in Melbourne.
Beauty & Health
James' top 10 beauty products that will change your life!
Beauty influencer Lily Brown shares her top 5 makeup tips and facts you didn't know about her!
Shop marie claire's 2017 Beauty Winners at Pacific Fair!
Priceline Makeup Director, Rae Morris, shares her top five beauty life hacks.
Check out this summer's must-have beauty products!
We sat down with Gold Coast influencer, Tammy Hembrow, to get her Holy Grail products
Beauty tips to get you through winter
See the top 10 beauty products that should be in your beauty bag this season
We've got all the inside goss from our Beauty Weekend; who came, what they wore and what went down!
April 2018 Collection In Store Now
9:00 AM - 9:00 PM
9:00 AM - 5:00 PM
8:30 AM - 9:00 PM