The O bag brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colourful and quirky objects of desire.
Our Italian designed fashion accessories are customisable, as additional parts can be bought to mix and match according to an outfit, preference, or mood on the day.
The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.
The perfect marriage of form and function explains our cult following amongst those appreciative of practical and aesthetic design.
Introducing DECJUBA x The Hunger Project Limited Edition Canvas Tote Bags
Discover the new Secret Garden collection, in-store now!
Experiment with bold colours, flirty florals and statement accessories this Melbourne Cup 2018
And safe to say we are OBSESSED!
Bul founder and designer, Virginia Martin, reveals the inspo behind the latest Raglan collection
I'm goin' pop some tags, only got $30 in my pocket
New arrivals and key trends to wear this August.
Find the perfect gift for the men in your life - or treat yourself to something new
This is what happens when you get six of the world's most powerful influencers together
A dangerously beautiful new collection
We interview Virginia Martin, founder of Australian fashion label bul regarding the Biarritz collection
Pacific Fair has partnered with authorities in fashion and sartorial style, Marie Claire, to bring you the ...
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