The O bag brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colourful and quirky objects of desire.
Our Italian designed fashion accessories are customisable, as additional parts can be bought to mix and match according to an outfit, preference, or mood on the day.
The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.
The perfect marriage of form and function explains our cult following amongst those appreciative of practical and aesthetic design.
I'm goin' pop some tags, only got $30 in my pocket
This is what happens when you get six of the world's most powerful influencers together
New arrivals and key trends to wear this August.
A dangerously beautiful new collection
We interview Virginia Martin, founder of Australian fashion label bul regarding the Biarritz collection
Pacific Fair has partnered with authorities in fashion and sartorial style, Marie Claire, to bring you the ...
Purchase your limited edition, locally designed 'Paradise' tee, tank or cap from Pacific Fair
Mercedes-Benz Fashion Week Australia brings us some seriously good street style
Get wrapped in luxurious warmth this season and spoil yourself with Uniqlo’s 100% cashmere collection!
The ever-so-popular, Saltwater Sandals, are now stocked at M Dreams Pacific Fair! Plus, there’s matching ...
Discover búl's latest collection inspired by the coastal town of south-western French Basque country.
Sneakers for all occasions, not just sport!
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