Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Fashion
Introducing DECJUBA x The Hunger Project Limited Edition Canvas Tote Bags
Discover the new Secret Garden collection, in-store now!
Experiment with bold colours, flirty florals and statement accessories this Melbourne Cup 2018
And safe to say we are OBSESSED!
Bul founder and designer, Virginia Martin, reveals the inspo behind the latest Raglan collection
I'm goin' pop some tags, only got $30 in my pocket
New arrivals and key trends to wear this August.
Find the perfect gift for the men in your life - or treat yourself to something new
This is what happens when you get six of the world's most powerful influencers together
A dangerously beautiful new collection
We interview Virginia Martin, founder of Australian fashion label bul regarding the Biarritz collection
Pacific Fair has partnered with authorities in fashion and sartorial style, Marie Claire, to bring you the ...
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