Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Fashion
A dangerously beautiful new collection
We interview Virginia Martin, founder of Australian fashion label bul regarding the Biarritz collection
Pacific Fair has partnered with authorities in fashion and sartorial style, Marie Claire, to bring you the ...
Mercedes-Benz Fashion Week Australia brings us some seriously good street style
Get wrapped in luxurious warmth this season and spoil yourself with Uniqlo’s 100% cashmere collection!
The ever-so-popular, Saltwater Sandals, are now stocked at M Dreams Pacific Fair! Plus, there’s matching ...
Discover búl's latest collection inspired by the coastal town of south-western French Basque country.
Sneakers for all occasions, not just sport!
Looking for an excuse to wear your leggings out of the gym? Find out how!
Purchase your limited edition, locally designed 'Paradise' tee, tank or cap from Pacific Fair
The first handbag in a new collection by Clare Waight Keller has been released.
Yellow can sometimes be a tough colour to pull off. Learn how to do it right
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