Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Fashion
See what celebrities Alicia Keys, Shawn Mendes, Joe Jonas and Diplo wore to the annual grammy awards!
Whether you’re drawn to the season’s on-trend warm yellows, cool blues or rich greens, I know you’ll find ...
Boys, no matter the occasion we’ve got all the looks you need in order to dress to impress with the latest ...
A new Adidas Superstar range has arrived and here's a sneak peak of the iconic collection
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Queenstown, New Zealand; búl’s autumn winter seasonal story. Discover the latest collection!
bul have launched an exciting new capsule collection designed and made in Melbourne.
Explore Easter-inspired apparel, footwear and accessories with Seed's new collection.
Furla's Spring Summer 20 campaign has launched featuring Irina Shayk and Nicolas Ripoll!
Inspired by an ancient era of decadent mythology, the collection features gold embellishments and egyptian ...
New Easter Collection Just For You!
Say hello to autumn with this stunning AW20 campaign
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