Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Fashion
Immerse yourself into the Aje Resort 23 ‘Sculptura’ Runway Show at AAFW
Winter has never looked so good! Discover the Coastal Cool fashion trends you'll be living in this season.
BEC + BRIDGE unveiled their Resort 22/23 collection TWENTY ONE at AAFW. Discover more!
Versatile fashion to take you from beach to bar & everywhere in-between
Bright, classic and elegant, discover the new Gucci Diana Bag available in-store now at Pacific Fair
A tropical wonder, Aje’s Cruise 22 collection is an escapist capsule of picturesque, tranquil summer ...
Drop 3 of CAMILLA's latest collection launches in stores and online
CAMILLA's latest collection launches in stores and online today.
Drop 4B of CAMILLA's latest collection launches in stores and online
Here’s to life’s special moments.
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