Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Fashion
Winter's coming & the trends couldn't get any cooler. Violet Atkinson shares AW19 trends you need now.
FURLA presented Furla 1927, its icon bag for the Spring Summer 2020 at Milan Fashion Week
Discover Bul's latest collection inspired by Vietnam and the city of Hue.
Bvlgari collaborated with Designer Mary Katrantzou, to showcase their high jewellery and heritage ...
Calvin Klein celebrates 50 years of iconic style with the CK50 capsule collection worn by Justin Bieber ...
Once upon a time in Cannes, Selena Gomez, Camilla Morrone and Maya Henry shined bright in Bvlgari
The Furla Diva Collection has just dropped and we're in love, see the inspo behind the collection.
All the glamour and style of the Magic Millions 2019 Race Day ✨
Spring is here and so is our SS19 fashion campaign, By the Shore of Flowers. See this seasons top trends✨
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
Cue’s AW19 Capsule collection arrives in-store and online!
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