Hype DC has set the standard for footwear retail in Australia. Not just a shoe retailer, we’ve grown into a brand in our own right. We have maintained the same approach since our humble beginnings in 1998, carefully curating our product range, unique shop-fits and engaging visual merchandising. We have created an immersive environment where our customers experience our brand stories & product, one that our suppliers are proud to contribute to.
Fashion
All the glamour and style of the Magic Millions 2019 Race Day ✨
Elevate your wardrobe with Seed’s new collection of casual yet chic pieces.
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
Elle Ferguson has teamed up with Billabong for yet another epic collection
Introducing DECJUBA x The Hunger Project Limited Edition Canvas Tote Bags
Discover the new Secret Garden collection, in-store now!
Experiment with bold colours, flirty florals and statement accessories this Melbourne Cup 2018
And safe to say we are OBSESSED!
Bul founder and designer, Virginia Martin, reveals the inspo behind the latest Raglan collection
I'm goin' pop some tags, only got $30 in my pocket
New arrivals and key trends to wear this August.
10:00 AM - 6:00 PM
9:00 AM - 6:00 PM
10:00 AM - 7:00 PM
9:00 AM - 5:30 PM