Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.
Inspiration muses through unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Collections have journeyed deep into Iceland’s glacial valleys, high above Turkey’s Anatolian plains, alongside golden Sri Lankan coastlines and far beyond.
Distinctive prints combined with innovative design have become hallmarks of the label and continue to reflect the diversity of the búl customer. Through the use of luxurious natural fabrics and a harmonious connection to colour, quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton
All the glamour and style of the Magic Millions 2019 Race Day ✨
Elevate your wardrobe with Seed’s new collection of casual yet chic pieces.
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
Elle Ferguson has teamed up with Billabong for yet another epic collection
Introducing DECJUBA x The Hunger Project Limited Edition Canvas Tote Bags
Discover the new Secret Garden collection, in-store now!
Experiment with bold colours, flirty florals and statement accessories this Melbourne Cup 2018
And safe to say we are OBSESSED!
Bul founder and designer, Virginia Martin, reveals the inspo behind the latest Raglan collection
I'm goin' pop some tags, only got $30 in my pocket
New arrivals and key trends to wear this August.
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