Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.
Inspiration muses through unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Collections have journeyed deep into Iceland’s glacial valleys, high above Turkey’s Anatolian plains, alongside golden Sri Lankan coastlines and far beyond.
Distinctive prints combined with innovative design have become hallmarks of the label and continue to reflect the diversity of the búl customer. Through the use of luxurious natural fabrics and a harmonious connection to colour, quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton
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All the glamour and style of the Magic Millions 2019 Race Day ✨
Spring is here and so is our SS19 fashion campaign, By the Shore of Flowers. See this seasons top trends✨
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
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