Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness. Inspiration muses through unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Collections have journeyed deep into Iceland’s glacial valleys, high above Turkey’s Anatolian plains, alongside golden Sri Lankan coastlines and far beyond. Distinctive prints combined with innovative design have become hallmarks of the label and continue to reflect the diversity of the búl customer. Through the use of luxurious natural fabrics and a harmonious connection to colour, quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton
Fashion
See what celebrities Alicia Keys, Shawn Mendes, Joe Jonas and Diplo wore to the annual grammy awards!
Whether you’re drawn to the season’s on-trend warm yellows, cool blues or rich greens, I know you’ll find ...
Boys, no matter the occasion we’ve got all the looks you need in order to dress to impress with the latest ...
A new Adidas Superstar range has arrived and here's a sneak peak of the iconic collection
Keep the little ones entertained at home with Seed’s new offering, At Home With Seed.
Queenstown, New Zealand; búl’s autumn winter seasonal story. Discover the latest collection!
Furla's Spring Summer 20 campaign has launched featuring Irina Shayk and Nicolas Ripoll!
bul have launched an exciting new capsule collection designed and made in Melbourne.
Explore Easter-inspired apparel, footwear and accessories with Seed's new collection.
Inspired by an ancient era of decadent mythology, the collection features gold embellishments and egyptian ...
New Easter Collection Just For You!
Say hello to autumn with this stunning AW20 campaign
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