Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness. Inspiration muses through unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Collections have journeyed deep into Iceland’s glacial valleys, high above Turkey’s Anatolian plains, alongside golden Sri Lankan coastlines and far beyond. Distinctive prints combined with innovative design have become hallmarks of the label and continue to reflect the diversity of the búl customer. Through the use of luxurious natural fabrics and a harmonious connection to colour, quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton
Fashion
I'm goin' pop some tags, only got $30 in my pocket
This is what happens when you get six of the world's most powerful influencers together
New arrivals and key trends to wear this August.
A dangerously beautiful new collection
We interview Virginia Martin, founder of Australian fashion label bul regarding the Biarritz collection
Pacific Fair has partnered with authorities in fashion and sartorial style, Marie Claire, to bring you the ...
Purchase your limited edition, locally designed 'Paradise' tee, tank or cap from Pacific Fair
Mercedes-Benz Fashion Week Australia brings us some seriously good street style
Get wrapped in luxurious warmth this season and spoil yourself with Uniqlo’s 100% cashmere collection!
The ever-so-popular, Saltwater Sandals, are now stocked at M Dreams Pacific Fair! Plus, there’s matching ...
Discover búl's latest collection inspired by the coastal town of south-western French Basque country.
Sneakers for all occasions, not just sport!
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9:00 AM - 6:00 PM
10:00 AM - 7:00 PM
9:00 AM - 5:30 PM
8:30 AM - 7:00 PM