Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness. Inspiration muses through unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Collections have journeyed deep into Iceland’s glacial valleys, high above Turkey’s Anatolian plains, alongside golden Sri Lankan coastlines and far beyond. Distinctive prints combined with innovative design have become hallmarks of the label and continue to reflect the diversity of the búl customer. Through the use of luxurious natural fabrics and a harmonious connection to colour, quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton
Fashion
Country Road is celebrating the end of a decade and the start of something new.
Bvlgari collaborated with Designer Mary Katrantzou, to showcase their high jewellery and heritage ...
Calvin Klein celebrates 50 years of iconic style with the CK50 capsule collection worn by Justin Bieber ...
See Camilla's gorgeous 15-Year Anniversary Mother Resort Collection!
The Furla Diva Collection has just dropped and we're in love, see the inspo behind the collection.
All the glamour and style of the Magic Millions 2019 Race Day ✨
Our ambassador Laura Dundovic has highlighted this years best outfits for summer's most stylish event
Spring is here and so is our SS19 fashion campaign, By the Shore of Flowers. See this seasons top trends✨
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
Cue’s AW19 Capsule collection arrives in-store and online!
Elle Ferguson has teamed up with Billabong for yet another epic collection
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