Blue Illusion offers genuine and expert personalised service in a beautiful and uplifting environment. Visiting Blue Illusion is a unique tactile and sensory experience. Blue Illusion encourages you to accessorise your life, not just your wardrobe. Blue Illusion has a strong commitment to the local and global community. Our customers are helping us make a real difference to people's lives every day. Each store sponsors a World Vision child, with other funds continually being raised for additional worthwhile causes such as the Starlight Childrens Foundation. In essence, the Blue Illusion philosophy is to make people happy, while helping them connect with their highest values of nature, home and family.
Fashion
Winter's coming & the trends couldn't get any cooler. Violet Atkinson shares AW19 trends you need now.
All the glamour and style of the Magic Millions 2019 Race Day ✨
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
Cue’s AW19 Capsule collection arrives in-store and online!
Elle Ferguson has teamed up with Billabong for yet another epic collection
Introducing DECJUBA x The Hunger Project Limited Edition Canvas Tote Bags
Discover the new Secret Garden collection, in-store now!
Experiment with bold colours, flirty florals and statement accessories this Melbourne Cup 2018
And safe to say we are OBSESSED!
Bul founder and designer, Virginia Martin, reveals the inspo behind the latest Raglan collection
I'm goin' pop some tags, only got $30 in my pocket
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