Blue Illusion offers genuine and expert personalised service in a beautiful and uplifting environment. Visiting Blue Illusion is a unique tactile and sensory experience. Blue Illusion encourages you to accessorise your life, not just your wardrobe. Blue Illusion has a strong commitment to the local and global community. Our customers are helping us make a real difference to people's lives every day. Each store sponsors a World Vision child, with other funds continually being raised for additional worthwhile causes such as the Starlight Childrens Foundation. In essence, the Blue Illusion philosophy is to make people happy, while helping them connect with their highest values of nature, home and family.
Fashion
A dangerously beautiful new collection
We interview Virginia Martin, founder of Australian fashion label bul regarding the Biarritz collection
Pacific Fair has partnered with authorities in fashion and sartorial style, Marie Claire, to bring you the ...
Mercedes-Benz Fashion Week Australia brings us some seriously good street style
Get wrapped in luxurious warmth this season and spoil yourself with Uniqlo’s 100% cashmere collection!
The ever-so-popular, Saltwater Sandals, are now stocked at M Dreams Pacific Fair! Plus, there’s matching ...
Discover búl's latest collection inspired by the coastal town of south-western French Basque country.
Sneakers for all occasions, not just sport!
Looking for an excuse to wear your leggings out of the gym? Find out how!
Purchase your limited edition, locally designed 'Paradise' tee, tank or cap from Pacific Fair
The first handbag in a new collection by Clare Waight Keller has been released.
Yellow can sometimes be a tough colour to pull off. Learn how to do it right
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