Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, our collections are clean and considered, favouring high-quality materials and refined detail over adornment.
Established in 2011 by cofounders Damien Horan and Daniel Oliver, Assembly Label was created to provide purposeful wardrobe essentials for men and women. Through carefully curated design principles with a minimalist influence, each and every touch point of the Assembly Label brand reflects a simplified approach to clothing and lifestyle pieces for coastal living.
We take pride in creating practical products made from quality materials that exude a sense of effortless luxury. Our items are offered at an attainable price point and designed in classic silhouettes with pared-back colour palettes to carry you from day to night with ease. Marrying highly considered form and function, our collections are built for a life lived between the city and the sea.
The Assembly Label community and connection to our environment is core to our brand. Since our inception, we have sought to explore, collaborate with and support local designers, photographers, architects and artists with a shared appreciation for minimalist design and relaxed coastal living. In an effort to inspire, innovate and communicate we hope to provide insight into their individual craftsmanship and celebrate their creative contribution to local communities.
FURLA presented Furla 1927, its icon bag for the Spring Summer 2020 at Milan Fashion Week
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Bvlgari collaborated with Designer Mary Katrantzou, to showcase their high jewellery and heritage ...
Calvin Klein celebrates 50 years of iconic style with the CK50 capsule collection worn by Justin Bieber ...
See Camilla's gorgeous 15-Year Anniversary Mother Resort Collection!
Once upon a time in Cannes, Selena Gomez, Camilla Morrone and Maya Henry shined bright in Bvlgari
The Furla Diva Collection has just dropped and we're in love, see the inspo behind the collection.
All the glamour and style of the Magic Millions 2019 Race Day ✨
Spring is here and so is our SS19 fashion campaign, By the Shore of Flowers. See this seasons top trends✨
How to ace your trackside style at Magic Millions 2019
adidas Original’s 2018 Greatest sneakers united!
Cue’s AW19 Capsule collection arrives in-store and online!
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