Assembly Label was born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, our collections are clean and considered, favouring high-quality materials and refined detail over adornment. Established in 2011 by cofounders Damien Horan and Daniel Oliver, Assembly Label was created to provide purposeful wardrobe essentials for men and women. Through carefully curated design principles with a minimalist influence, each and every touch point of the Assembly Label brand reflects a simplified approach to clothing and lifestyle pieces for coastal living. We take pride in creating practical products made from quality materials that exude a sense of effortless luxury. Our items are offered at an attainable price point and designed in classic silhouettes with pared-back colour palettes to carry you from day to night with ease. Marrying highly considered form and function, our collections are built for a life lived between the city and the sea. The Assembly Label community and connection to our environment is core to our brand. Since our inception, we have sought to explore, collaborate with and support local designers, photographers, architects and artists with a shared appreciation for minimalist design and relaxed coastal living. In an effort to inspire, innovate and communicate we hope to provide insight into their individual craftsmanship and celebrate their creative contribution to local communities.
Fashion
Immerse yourself into the Aje Resort 23 ‘Sculptura’ Runway Show at AAFW
Winter has never looked so good! Discover the Coastal Cool fashion trends you'll be living in this season.
BEC + BRIDGE unveiled their Resort 22/23 collection TWENTY ONE at AAFW. Discover more!
Versatile fashion to take you from beach to bar & everywhere in-between
Bright, classic and elegant, discover the new Gucci Diana Bag available in-store now at Pacific Fair
A tropical wonder, Aje’s Cruise 22 collection is an escapist capsule of picturesque, tranquil summer ...
Drop 3 of CAMILLA's latest collection launches in stores and online
CAMILLA's latest collection launches in stores and online today.
Drop 4B of CAMILLA's latest collection launches in stores and online
Here’s to life’s special moments.
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10:00 AM - 6:00 PM