APEX

Two of the most trusted names in the sunglass industry, Oakley and Sunglass Hut have joined forces to deliver a unique retail experience for the sport and active lifestyle consumer, Apex by Sunglass Hut.

Each unique store features one of the largest selection of the world’s best performance, active lifestyle and sport inspired eyewear brands, like Oakley, Ray-Ban and Arnette to name a few. With more than 900 eyewear choices available, Apex by Sunglass Hut caters to the unique performance and protection eyewear requirements for discerning fitness enthusiasts and professionals. ‘We are thrilled to be partnering with the redeveloped Pacific Fair for our new store opening to offer the ultimate sporting eyewear destination for the active, outdoor lifestyle needs of Queensland consumers’. Phil McNutt, Apex by Sunglass Hut Vice-President Asia Pacific.

An extensive product offering coupled with state-of-the-art interactive technology such as Immersive Touch Screens, a one-of-a-kind Explorer Chamber and The Oakley Custom Bar, deliver an exceptional standard of tailor-made customer service. Store associates earn the title of ‘Apex Gearu’ after going through a rigorous training process on lens and frame technology to ensure that the right eyewear can be recommended for any sport or activity. Comprehensive product knowledge together with an authentic passion for sport ensure a highly specialised experience for the customer.