From a rose farm in canberra where they spent their childhood, to being synonymous with melbourne fashion, complimentary brother-sister duo- alpha60 designers alex and georgie cleary have come along way since they emerged on australia's fashion scene.
Launching their melbourne-based label in 2005 alongside a vivienne westwood retrospective at the national gallery of australia, the alpha60 collection has flourished into a unique, inimitable label known for its fresh take on classic styles and cuts, reflecting a 'sophisticated quirk' unique to the brand.
Since its inception, alpha60's achievements and accolades have been many and varied including solo shows at australian fashion week, l'oreal melbourne fashion festival, two time finalist of the tiffany and co designer award, showrooms in both paris and new york. Most recently their designs were added to the permanent collection of the national gallery of victoria and featured in the '200 years of australian fashion' exhibition.
Not content to sit and smell the roses, alpha60 have opened nine alpha60 boutiques in melbourne, sydney, perth and queensland.
The opening of the 400sqm chapter house as a concept store and exhibition space is an exciting venture that will allow the label to present their unique retail concept as well as explore artistic collaborations.
Inspired by change and a rebellion against the status quo, alex and georgie are never far from unveiling their next alpha60 incarnation which will undoubtedly guide their label into full bloom.
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