alice McCALL is the eponymous label of fashion designer, Alice McCall.
With a focus on intricate detailing, season after season, the brand's designs remain uniquely feminine. Playing with the graphic use of space and colour, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of 'craft' is something that remains core to the brands DNA. The resulting designs are pretty and feminine, chich and bohemian - instantly recognisable as an alice McCALL creation.
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