We Wear Australian: Supporting the Australian fashion industry

As the home of Australian fashion, David Jones has always been here to support our local talent. An initiative born from the need to create a sense of commitment to our local fashion community, #WeWearAustralian unites the industry while uplifting Australian’s in need through their partnership with Thread Together. An organisation that works to restore dignity and hope for every Australian, Thread Together exists to drive meaningful social, environmental and community change by rescuing clothes destined for landfills and redirecting them to those in need.

David Jones is proud to support Thread Together on an ongoing basis and will be making a further donation on behalf of each participating brand as part of their commitment to the #WeWearAustralian initiative.

From finding togetherness in distance to creativity in the everyday, the last 18 months have highlighted our collective resilience. In the same spirit, renowned fashion portrait photographer, Georges Antoni, took a creative lens to the reality of right now, shooting the sophomore #WeWearAustralian campaign via iPhone on FaceTime. Centring on the idea of “Together Apart”, the virtual shoot captures the collaboration with Friends of David Jones including Victoria Lee, Tom Derickx, Hayden Quinn, Adam Goodes, Eleanor Pendleton, Nicole Warne, Cameron Stephens, Bree McCann and Nathan McGuire.

Shop new spring summer collections from your favourite Australian designers in-store now at David Jones Pacific Fair!