Universal Store: It all starts with denim

Denim is the foundation that great outfitting is built on.

During our 2021 season, Universal Store will position itself as the go-to retailer for denim-based outfitting. Using our denim brands as the foundation for outfitting, we will focus on a range of individuals living their best life, on their own journey in their hustle. Highlighting the outfits and personal style that give them onfidence to succeed.

The campaign aims to highlight the whole outfit and the associated confidence and pride that comes with feeling your best while achieving your best - recognising that it all STARTS WITH DENIM.