The Undercurrent is a local brand born from a desire to flaunt the Gold Coast through the eyes of locals.

Featuring only local Gold Coast artists who share in a passion for this city’s unique culture, The Undercurrent offers them the opportunity to create projects on their home turf. 

Pacific Fair has collaborated with The Undercurrent to design exclusive Pacific Fair products that will be available for purchase in-centre during the Games.

This collaboration includes a t-shirt, tank and cap.

About the collaboration
The Undercurrent is a collective of local artists who to flaunt what's best about the Coast through the unique designs of their t-shirts. This season, Pacific Fair has teamed up with The Undercurrent to create an exclusive design – the Paradise tee – featuring fashionista’s at the shopping paradise that is The Resort, a favoured spot to relax at Pacific Fair. The tee also throws back to Pacific Fair’s 40 year heritage with a subtle lotus flower -Pacific Fair’s iconic floral logo. 

About the artist: Hayley O’Connor
Hayley O’Connor is a Melbourne-born Gold Coast based Illustrator and Graphic Designer. Hayley is the creator of unique artworks, textile prints and typography. While her style echoes urban lifestyles, surf culture and gothic references, Hayley’s works possess a distinctly feminine quality. Her illustrations are equal parts edgy and elegant, with gorgeous girls surrounded by nature, patterns and tattoos.