M.J. Bale Heartlands - The heart of Tasmania

M.J. Bale has launched their new campaign: Heartlands - The heart of Tasmania. The soul of M.J. Bale.
Located in the northern Midlands of Tasmania at the foot of Ben Lomond, Kingston farm is the heart and soul of M.J. Bale.
Home to threatened flora and fauna, indigenous grasslands and the site of a world-first Carbon Neutral Wool trial, conservationist Kingston represents the future of Australian regeneration and sustainable fashion. 
This campaign goes full circle, bringing our single-source garments back to the source, telling a heartfelt and poetic brand message and showing the soul of M.J. Bale.