Fashion

GUCCI CHILDREN'S ROOM

Gucci is pleased to announce the opening of its new children’s room within the newly open Pacific Fair store. Conceived by Gucci Design Director Alessandro Michele, the new Gucci children’s room presents the aesthetic universe of the house as if seen through the eyes of a child. Taking Michele’s vision for Gucci as its foundation, a vision which in any case is eclectic and playful and makes use of multi-coloured patterns and quirky motifs taken from the world of flora and fauna, the children’s room amplifies this to create a fabled environment.

Entering the space, it is as if you are walking into a giant playroom decorated by a child whose imagination has been allowed to run wild: door knockers feature lion’s heads, wooden pineapples stand proud as decorative elements, lion’s paws peep out from beneath pieces of furniture and silver six-pointed stars adorn walls and display cases and the frames around mirrors; and everywhere there is a riot of colour and pattern.
 
Pistachio-coloured carpets combine with navy-and-white striped wallpaper and vichy-patterned yellow-and-white wallpaper; upholstery features more vichy yellow-and-white checks, the House herbarium print in red and black, and sky-blue and pale-pink satin; wooden decorative elements are in brushed lacquered oak, cherry red, blue and hazel; while a changing room has a curtain in red jacquard floral fabric. The effect is of a playful, random scattering of brightly-coloured pieces of fabric and wallpaper, a fun and chaotic combination of elements to catch the eye and lift the spirits.
 
Display cases look like the wardrobes and chests you might find in a child’s fantasy bedroom, while small-scale tailor’s dummy mannequins in coloured velvet populate the space. There is a surreal, dream-like mood here, created by contrasting scales, mysterious panelled doors and cosy, curtained changing rooms.

Guccichild.jpg