In celebration of Australian Fashion, Pacific Fair, home of Queensland’s best collection of Australian Designer brands, is taking you behind the scenes to meet the designers of your favourite labels.



Hailing from two realms of the creative spectrum, designers and best friends, Adrian Norris and Edwina Robinson, created the cult brand in the winter of 2008 to bridge the divide between urban and coastal style.
The duo’s coveted creations illustrate a pure reflection of their learnings and background, with Adrian’s training at the acclaimed Venetian Art School, Liceo Artistico Venezia, and Edwina’s tenure at leading fashion magazine, RUSSH.

Devoted to the sustainability of artisan techniques, the like-minded pair centre each seasonal collection around handloomed and hand-woven fabrications, handsewn embellishments, and hand-painted prints inspired by the rugged beauty of their natural and urban landscapes.

With a vertical business structure, Aje pride themselves on maintaining nine stand-alone luxury boutiques within Australia and a thriving online sales platform.
In 2015, Aje signed an exclusive deal with Australian department store, Myer. Now in its third season, Aje continues to be the best performing premium brand within Myer’s contemporary designer stable.
In 2017, due to consistent international interest, Aje will open its doors to the global wholesale market.

Alice McCALL


Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall.
The brand’s design aesthetic is driven by the overriding tastes and interests of Alice herself. The resulting product is playful, quirky and fun with a kick of sexiness. McCall’s love of vintage clothing is something that can be seen throughout each collection with injections of flared silhouettes, belled sleeves and pastel tones.

Ever the creative, McCall’s career in fashion began at the ripe age of 19 when she moved to London to work as a stylist for Conde Naste. As a hobby, she began selling one of a kind, silk pieces on the side and quickly gained a fan base. Her creations were purchased and worn by style icons Kate Moss and Alexander McQueen muse, Katy England.

Identifying a niche to create a playful yet wearable feminine pieces with a focus on intricate detailing, in 2004 the alice McCALL brand was born when the label launched at Mercedes Benz Fashion Week.



From a rose farm in Canberra where they spent their childhood, to being synonymous with Melbourne fashion, complimentary brother-sister duo- alpha60 designers Alex and Georgie Cleary have come along way since they emerged on Australia’s fashion scene.

Launching their Melbourne-based label in 2005 alongside a Vivienne Westwood retrospective at the national gallery of Australia, the Alpha60 collection has flourished into a unique, inimitable label known for its fresh take on classic styles and cuts, reflecting a 'sophisticated quirk' unique to the brand.

Since its inception, alpha60's achievements and accolades have been many and varied including solo shows at Australian fashion week, L’Oreal Melbourne fashion festival, two time finalist of the tiffany and co-designer award, and showrooms in both Paris and New York. Most recently their designs were added to the permanent collection of the national gallery of Victoria and featured in the '200 years of Australian fashion' exhibition.
Not content to sit and smell the roses, alpha60 have opened nine alpha60 boutiques in Melbourne, Sydney, Perth and Queensland.

The opening of the 400sqm chapter house as a concept store and exhibition space is an exciting venture that will allow the label to present their unique retail concept as well as explore artistic collaborations.
Inspired by change and a rebellion against the status quo, Alex and Georgie are never far from unveiling their next Alpha60 incarnation which will undoubtedly guide their label into full bloom.



Since Melbourne designer Virginia Martin launched the label in 2010, búl has found its place within the Australian fashion landscape, appealing to women who seek contemporary yet classic pieces.
Since learning her craft in New York with renowned labels as Proenza Schouler and Cynthia Rowley she approaches each collection with a global fee.

With each collection drawing inspiration from a specific location around the globe, every búl piece is distinct and timeless with a clean, effortless edge. There is a strong focus on the fine details, ensuring high quality finishes, luxurious natural fabrics and unique prints have become a hallmark of the label. There is an emphasis on modern delicacy within every búl garment. Ensuring each piece is careful balance of classic, yet distinctive shapes and sophisticated tailoring allowing pieces to become treasured elements of every wardrobe.


Camilla Franks is a celebrated Australian designer and artist who launched her namesake brand, CAMILLA, in Australia 14 years ago.

Now available in 57 countries, each CAMILLA piece is infused with an adventure; a collision of personal experiences and visual inspiration of Camilla’s off the beaten track travels.
Renowned for colourful prints, CAMILLA showcases meticulous placement detail and artisan craftsmanship in women’s, men’s and kids’ apparel and accessories as well as home and gifting.

Carla Zampatti


As a five-year-old, Italian-born Carla Zampatti visited a group of dressmakers and knew immediately what her life’s path would be. She arrived in Australia in 1950 as a nine-year-old with big dreams and a determined attitude.

After releasing a small collection in 1965 Carla Zampatti now spearheads one of Australia’s most impressive fashion houses and is recognised internationally for her excellent business acumen.
1967 saw Zampatti’s first national launch, followed three years later by the establishment of Carla Zampatti Ltd.

Credit – 2016

Dion Lee


Dion Lee is a designer brand hailing from Sydney, Australia, established in 2009 by its eponymous Creative Director.  Renowned for experimental construction combined with traditional tailoring, the brand has pioneered a modern identity for Australian fashion.

Australia is home to six flagship stores, each designed to reflect the constructed nature of the product, in an environment that is both industrial and luxurious.



Established in 2006, Flannel designer Kristy Lawrence found growing up on the beaches of Western Australia instilled an early appreciation for simple luxury, comfort and natural beauty, which is reflected in her choices of fabrics, materials and in her desire to create a lifestyle range that is as relaxed and effortless as it is beautiful. 

A designer who is happiest exploring the world with her children, has created a brand for the carefree luxe traveller wanting a curated a mix of loose-fit shirting, gauzy knits and easy feminine dresses with romantic, understated, embellished detailing in silks and cottons.

Ginger and Smart


Founded in 2002 by Australian based sisters Alexandra and Genevieve Smart for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the contemporary luxury design aesthetic of the brand, which seeks to explore the polished and the playful dynamics of a woman.

At the heart of the GINGER & SMART design signature is a focus on original textile and print design using unique colour in silhouettes that finely balance structure and fluidity. Textiles are developed internationally using the finest quality materials and first rate manufacturers.

Accredited with Ethical Clothing Australia the GINGER & SMART product mix includes Women’s Ready to Wear, Accessories, a diffusion collection called AKIN by GINGER & SMART and a collection of Home products including scented candles.

The inspiration to establish the business came from the desire to combine family talent to build a strong fashion lifestyle brand. With Alexandra’s creative business background as an editor and publisher of luxury lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covers every opportunity for a successful and exciting fashion venture.



in 1999, lisa gorman launched her eponymous label at fledgling boutique fat52 in Fitzroy, Melbourne, with a collection titled ‘less than 12 degrees’. the instant success of that first offering was the beginning of something special, and in the years that have followed the gorman label has become an iconic part of the australian fashion landscape. sixteen years on, gorman is a household name, with thirty-one stores across Australia and one in New Zealand.

Lisa Gorman is very hands-on in the business, her role as Creative Director covers all aspects of design (from clothing to accessories and homewares), to shop fit outs and marketing.

To Lisa, “fashion means the way someone or something is styled. There are obviously movements and trends when it comes to anything of fashion, but it’s those who brave new frontiers who generally get the credit.
Whether you’re about trends or whether you simply know your own style and stick to it, it’s all fashion. personally, I like independence and confidence of style, which to me is the most fashionable way of being”.

Jan Logan

Jan Logan is an Australian luxury jewellery brand with a contemporary take on timeless elegance. Original, unexpected yet always wearable, Jan Logan combines unusual coloured stones and precious metals to create unique expressions of modern simplicity.

An Australian sense of ease and natural beauty permeates the fine jewellery brand founded in Sydney in 1989 by Jan Logan, the elegant daughter of a farmer and a grazier. Born in Narrabri in country New South Wales, Logan spent her childhood living in her imagination and playing with her mother’s jewellery box before opening her flagship boutique in Double Bay in 1989.

Manning Cartell

Manning Cartell is the brainchild of sister’s Cheryl, Vanessa and Gabrielle Manning.
The family formed business, founded in 2005, was titled after their shared name, and the consistently sophisticated and beautifully crafted designs reflect the trio’s collaborative vision and work ethic, which has allowed them to strongly position their label in the Australian market.

Authenticity, integrity and honesty are values shared by the sisters and evident not only in the pieces they design, but also in the company culture they have created. Their passionate team of staff; patternmakers, seamstresses, photographers, developers, writers, suppliers, consultants, is paramount to them.
Quality, respect and an ethical approach to manufacturing in Australia is an integral part of their brands DNA, and in 2012 Manning Cartell was accredited by Ethical Clothing Australia.

The distinctive imprint of Manning Cartell is one of visual richness framed by craftsmanship and attention to detail. Innovative fabrics, unexpected details, colour and print are fundamental; whilst the imagery drives and defines the tenor of each collection.

Manning Cartell can be found in selected Australian and International retailers with flagship boutiques in Sydney, Melbourne, Brisbane, Gold Coast and Perth.

Megan Park


MEGAN PARK was established in London in 1997.

“I remember walking out of the Vogue offices in London with my first collection and going into a red phone box to call Liberty, telling them I was being featured in the magazine. Within two weeks, I’d sold to my wish list of stores - Barney’s New York, Neiman Marcus, Harvey Nichols, Joyce Hong Kong and Liberty,” she recalls.
Since returning to Australia to its hometown of Melbourne 10 years ago, the MEGAN PARK brand has retained its signature style that caught the attention of international buyers and media. MEGAN PARK collections are consistently impressive from season to season, the pieces possess a luxurious artisanal appeal with a modern bohemian spirit.

Committed to their team of artisans, everything is designed in-house, and a single garment will be worked on by the same tailor or embroiderer from start to finish. “My clothes are hopefully things that you’ll keep and love. The collections are not mass produced; the pieces I design and produce are considered in every way from the fabrication selection through to the cut and details that make them uniquely MEGAN PARK,” says Megan.
MEGAN PARK continues her international approach to the business which services stockists in Europe, the USA, Japan and the Middle East.

The most successful region outside of Australia is the USA with over 50 stockists many whom are longstanding customers of MEGAN PARK and the collections sit beautifully alongside prestige brands in store including Marni and Dries Van Noten. Locally the brand is now represented through over 80 wholesale stockists in Australia and has three stand-alone MEGAN PARK boutiques, Armadale and Fitzroy in Melbourne and Pacific Fair on the Gold Coast with plans for further retail expansion in 2017.

The MEGAN PARK brand appeals to a life of style and now incorporates jewellery, a home collection and a children’s line. The Holiday range launched in 2013 was created in response to customers who yearned for additional holiday and travel pieces for their wardrobes ahead of the festive season. MEGAN PARK continues to evolve its offering to cater for their loyal customers.

"I think our collections transcend fashion: they are feminine, hand worked but also timeless and modern. I want a woman to feel like she’s definitely wearing something right for the season but not dictated by that, either.”



Designer Kylie Radford’s recipe for enduring appeal with her label Morrison is hard to come by. Start with a remote Western Australian location, add a pair of phenomenally flattering pants, mix in the challenges of the Global Financial Crisis and you have a fashion empire. Morrison has fourteen flagship boutiques as well as a strong presence in Myer stores around the country, satisfying customers’ demand for its luxurious pared down styles but it all started in Fremantle at the turn of the millennium with a design that gained immediate fame as the ‘good butt pants’.

“We had opened a lifestyle store in Fremantle in 2002 and the pants were just a small part of our offering but there was something about the cut and feel that struck a chord with women,” says Radford, who launched Morrison with her husband and business partner Richard Poulson. “We were just starting out and I could see the demand for pieces that focused on simple silhouettes in quality fabrics with a unique twist, so our first collection was born.”

The pants went on to sell more than 25,000 pairs, and Radford’s initial 10-piece capsule collection gained instant national attention. “I was quite brazen because we were just starting out and quite frankly had nothing to lose,” Radford says. “I would be travelling on trams with suitcases, showing the collection to people in Melbourne and just knocking on people’s doors. The response was immediate. In six months we had retailers everywhere. It happened so fast and we learnt so much along the way.”

While Melbourne and Sydney have always dominated Australian fashion, an integral part of Morrison’s rapid under-the-radar success was its Western Australian identity. Away from the influence of other emerging brands the relaxed and sophisticated Morrison aesthetic was able to evolve organically. “Being in Perth we didn’t have access to all of the other brands,” Radford says. “We were able to focus on being unique, with collections that were warm and relaxed in natural fibres and muted tones that offered an immediate ease of wear.
”That instinctive and independent approach served Radford and Poulson well when the Global Financial Crisis struck in 2007, temporarily halting the company’s skyrocketing growth. While many Australian and international labels foundered, Morrison consolidated and fine-tuned its offering and distribution, which prepared it for future success.

“It was a horrible time for so many businesses but in the end it was a good thing for our business,” Radford says. “Our incredible team, with so many of the staff having been with us from the beginning, reduced their hours so that we could survive while we examined every expense. It was necessary for our survival.”
Radford also fine-tuned Morrison’s design DNA. Resisting pressure to take the majority of manufacturing off shore, she refined the range to maintain its authentic Australian influence.“I knew that the integrity of our brand was a lot more important in the long run,”

Radford says. “Everyone was going off shore but I was determined to maintain our quality and our point of difference. The majority of production is still done here in Australia and I’m very proud of that.”

sass & bide

For almost two decades, sass & bide has been at the forefront of women’s designer fashion. Established in 1999  by best friends Sarah-Jane Clarke and Heidi Middleton who began selling customised denim on London’s Portobello Road, our brand evolved from an underground phenomenon to a cult label of international fame.

sass & bide presented its first seasonal collection at Mercedes Australian Fashion Week in 2001, which was followed by fourteen consecutive years of showings in London and New York.
Each collection, covering ready-to-wear fashion, denim, leather, accoutrements and exclusive gallery pieces is defined by our dedication to the strong, the obscure and the beautiful, with an emphasis on ornate embellishments, graphic prints and innovative cuts.

Currently stocked in over 20 countries, our range is available at premium boutiques and exclusive department stores, and ships online to NZ, UK and USA.

Scanlan Theodore

For over 25 years women have embraced Scanlan Theodore’s modern elegance and independent spirit as their very own. Synonymous with intelligent well-crafted designs, Scanlan Theodore’s devotion to simple, clean, modern aestheticism has not changed since its inception in 1987.

The labels dedication to independent beauty is infused in each Scanlan Theodore creation, defining a new genre of femininity. The Scanlan Theodore woman is confident, intelligent and complex – for it’s all the layered facets of life that make a design, an image and indeed a woman, a timeless beauty of memorable quality.


Sisters Nicky and Simone Zimmermann are behind the Zimmermann label, known for its high-fashion swimwear and resort wear. With a focus on quality fabrics, delicate prints and a carefree yet sophisticated aesthetic, the label’s success stems partly from the sisters’ cohesive partnership, where Nicky is in charge of the creative side while Simone manages production and sales.

Credit – 2016


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