London, 15th September 2019. Bvlgari swept the London Fashion Week crowd off its feet with a stunning celebration for its Serpenti Seduttori women’s watch collection. One of the highlights of the city’s chicest week, the evening event was an exhilarating way to celebrate the collection that was Born to be Gold, and to introduce its three latest Serpenti Seduttori styles — the first models from the line having made their debut at Baselworld 2019. A radiant occasion devoted to the preciousness of time itself, the night culminated in an exclusive performance from BRIT Award-winner Ellie Goulding.
The first-ever international launch event for a Bvlgari women’s watch, the evening transcended any single collection or creation to pay homage to life’s golden moments. And it was those golden moments that inspired Bvlgari’s Serpenti Seduttori collection. The latest iteration of Bvlgari’s cult watch Serpenti, Serpenti Seduttori was ‘Born to be Gold’, meaning it evokes the extraordinary milestones and daily triumphs that make up a woman’s life.
Bvlgari CEO Jean-Christophe Babin welcomed a glittering guest list of British and international celebrities, media and influencers including Lily Aldridge, Lily James, Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle, Daniel Lismore.
The evening kicked off with cocktails, as guests gathered to watch the unveiling of the new styles. Afterwards, attendees moved to the first floor of the RoundHouse to indulge in an exclusive dinner featuring dishes inspired by the night’s golden theme. After dinner, guests were treated to a special performance by Ellie Goulding, which segued into dancing, courtesy of DJ Heron Preston, who manned the decks and kept partygoers moving until the wee hours of the night.
With its cutting-edge sensibility and electrifying energy, London Fashion Week was the perfect milieu for the launch — which was the first international event for the collection since Baselworld — and the RoundHouse theatre an exquisite venue for the occasion. More than a century old, the former train shed has been transformed into a remarkable performing arts space, which was decorated for the evening with a Born to be Gold theme that conjured a dazzling urban desertscape in an allusion to the golden sands of time.
Serpenti Seduttori is an impeccable expression of Bvlgari’s aesthetic codes, but also represents a thrilling new chapter in the world of Serpenti. Featuring a drop-shaped head inspired by the Serpenti Tubogas collection, the Seduttori case is thinner than ever and embellished with cabochon-cut gemstones that form a glorious link to Bvlgari’s heritage as the Roman jeweller. The new collection also features a new flexible bracelet that reimagines the iconic Serpenti Scaglie motif. Glamourous and versatile, the Seduttori styles are designed for every day, offering a fresh perspective on modern elegance and capturing the exceptional beauty of life’s most precious moments.