adidas x The Nite Jogger

Following the successful return of the classic adidas Nite Jogger sneaker, adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic 70’s silhouette through another unmissable aesthetic update, the reflective sneaker returns to stake its claim as THE streetstyle essential for the Creators of the Night.

Drawing design elements from its iconic origins, coupled with distinct new colourways conceptualised for today’s Creators, the modernised silhouette of the Nite Jogger has been designed and engineered for the duality of both day and night. The perfect unison of cutting-edge design and an iconic reflective silhouette that has transcended over 4 decades, the Nite Jogger boasts one look in the light, another in the darkness. This evolving aesthetic of the Nite Jogger through the day embodies the unrelenting creative spirit of the adidas Creators of the Night.

Authentically re-contextualized for streetstyle, the Nite Jogger silhouette lights the way through the dark, shining a light on the Creators of the night. The campaign shows how the Nite Jogger sneaker brings together function first technology and forward-thinking design, in order to push today’s Creators of the Night firmly to the forefront. Harnessing the reflective technology of its past iteration, the silhouette is engineered for those who know that the night is another opportunity for an evolution of their expression, for those who know that it’s never too late to pursue their vision.

The new Nite Jogger sneakers feature lightweight nylon ripstop, soft mesh knit, and suede overlays. Combined, these materials offer advanced adaptability for the unrelenting grind of 24/7 creativity. Reflective details complete the upper, adding a new dimension to the shoe’s name and establishing it as a must have in the arsenal of any creative that thrives at night.

All of this is then rounded off with a BOOST midsole and durable rubber outsole, resulting in a silhouette that is elevated for comfort and engineered for night time exploration. Offered in a flurry of distinct new colourways, featuring tonal greys, pastel greens, and eye-catching orange hits, the result is a striking expression of the Nite Jogger enduring aesthetic, presented in an exciting new context. Available in stores globally on April 11, 2019 and at www.adidas.com.au/nitejogger.

About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.