adidas launches the ALPHATYPE COLLECTION

Introducing Alphatype – adidas Original’s 2018 Greatest sneakers united!


Alphatype represents adidas Originals’ unique status as a symbol of progressive street style.

Now, for the first time, the brand has created a platform and franchise that celebrates its own vision, bringing together the spotlight silhouettes of 2018. Looking back at the year in style, Alphatype reimagines the best Adidas Originals silhouettes into an unmistakable blue, red, black and white pack.


Get your chance at the year's best sneakers! Available now at adidas Originals on Level 1 at Pacific Fair Shopping Centre.

To find out more visit the adidas website