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Broadbeach Alliance is a small team that, with the assistance of their board and the Gold Coast City Council, communicates with all of the businesses, accommodation houses and residents of Broadbeach to ensure positive results for the area. Pacific Fair Shopping Centre is a proud supporter of the Broadbeach Alliance and other key stakeholders in the area, including Jupiters Casino and the Gold Coast Convention Centre.

One of the responsibilities of the business is to create and manage world-class events for Broadbeach and the wider community. Broadbeach Management was responsible for the birth of Blues on Broadbeach in 2002 and has been coordinating and operating the event ever since.

Click here to visit the Broadbeach Alliance website and see what's happening in the local Broadbeach area.