Fashion & Beauty

Whooli Chen X H&M Kidswear Collection

Starring Whooli Chen's amazing world of animals, florals and other nature scenarios, the latest H&M kidswear capsule collection is an autumn collaboration with the Taiwan-based illustrator.

The dreamy colours and painterly layers are a result of pencil-draw details and digital gradients, creating a beautifully surreal wildlife world. Featured on a range of children's clothing and accessories, the collection includes more sustainable materials, such as Texloop™, which processes high-value cotton waste into RCOT™ recycled cotton fabric. 

Whooli Chen's fantastical and expressive illustrations feature on party dresses, cosy hoodies, a jumpsuit, joggers and leggings, plus a matching rabbit-shaped bag, scrunchies, beanies and snoods, all in variety of print techniques and effects. Pyjamas, underwear and socks round out the collection. 

The entire collections is made from more sustainable materials, such as organic cotton, recycled polyester, Tencel, cotton sourced through the Better Cotton Initiative and the for the first time in kidswear, TEXloop™ RCOT™. A fabric with a high share of recycled cotton, Texloop™ processes high-value cotton waste to create new fabric, preserving the original fibre quality for the next generation of recycled materials. 

"I'm always inspired by botany and zoology, but literature is also a constant source of wonder. That sense of storytelling is what I try to bring out in all my illustration so with the H&M collaboration, I focused on certain animals, flowers and scenes of nature during autumn to capture the minds and hearts of the children wearing the collection. I can't wait to see and hear about their reactions" says Whooli Chen.