New Horizons

Celebrating the end of a decade and the start of something new.
Country Road’s summer 2020 campaign captures the optimism of a new decade, set against the iconic backdrop of the Australian landscape.
Shot in Alice Springs, the campaign draws on a colour palette of red earth and blue skies, dusted with flecks of copper and green. This same colour palette is shown across the brand’s iconic summer collection, which champions natural fibres like cotton, linen and ramie.
The collection is designed for an Australian summer, focusing on effortless silhouettes to take you through the season.
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