Founded in 2010 by Virginia Martin, búl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.

Inspiration muses through unique lands near and far reflecting búl’s core philosophy of a relaxed and modern interpretation of culture, lifestyle and the natural environment. Collections have journeyed deep into Iceland’s glacial valleys, high above Turkey’s Anatolian plains, alongside golden Sri Lankan coastlines and far beyond.

Distinctive prints combined with innovative design have become hallmarks of the label and continue to reflect the diversity of the búl customer. Through the use of luxurious natural fabrics and a harmonious connection to colour, quality craftsmanship transcends through textural woollen blends, buttery soft leathers and clean silhouettes of silk, linen and cotton

Wed 18th Jul
9:30 am - 5:30 pm
Thu 19th Jul
9:30 am - 9:00 pm
Fri 20th Jul
9:30 am - 5:30 pm
Sat 21st Jul
9:30 am - 5:30 pm
Sun 22nd Jul
10:00 am - 4:00 pm
Mon 23rd Jul
9:30 am - 5:30 pm
Tue 24th Jul
9:30 am - 5:30 pm
Wed 25th Jul
9:30 am - 5:30 pm